Social Media
Below you will find the Moritz College of Law Social Media Plan. Through collaboration with the college’s first social media manager, Jamie Wells, we were able to create an 18-month plan with four objectives:
Advance Moritz’s reputation and inspire support from the community by developing a social media content strategy that engages our audiences, promotes our achievements, and highlights our impact.
Bring excitement to our platforms by providing our constituents with original and relatable content that educates and engages.
Develop strategies to promote our academic programs to prospective students.
Build a sound social media structure within the college.
With the texture and tone of social media changing daily, we opted to create an 18-month plan to stay abreast of the evolving social landscape while elevating our social presence. I was most proud of this plan because it was the first social plan for the college, and the new social media specialist was able to provide rich insight as well. As a manager, I enjoy collaboration, learning from my team, and allowing opportunities for them to share their expertise as well.
Social Media Manager- Campaigns
From August 2010 through May 2012 I managed the social media presence for the College of Arts and Sciences. This was the college’s first introduction into the growing medium and it was a pleasure to lead the charge. During that time, I grew the Facebook fans from 23 to 3,800, hosted five social media campaigns (Where’s Brutus, Gold Rush, Trick-or-Treat Express, Major of the Week, and the Beat Michigan Swag Bag), and helped 15 departments establish their social media portfolio. Before the end of my tenure, I established new social media accounts and supplied the college with a report detailing recommendations for advancing their social media presence and best practices.
Gold Rush
Trick-or-Treat Express